Essential Partners

essential partners

Our branding partners each bring their own specialisms to every deliverable in order to delight our clients – And we love working together.

David Keefe

Principal

Brand Essentials

EXPERIENCE

A branding veteran, and classically trained at Unilever, David has worked in brand consulting for over two decades across multiple sectors including packaged goods, telecom, pharma, healthcare, financial services and non-profit. During David’s tenure, he has led global strategy and design teams at Siegel+Gale, Landor and Conran Design Group, and is known for his thought leadership and ability to deliver results to clients.

KEY CLIENTS

Alcon, AstraZeneca, CBS, Citi, Comcast, Coca-Cola, Deutsche Bank, KCI, Novartis, Merck, Pfizer, Roche, Sanofi, Teva, TD Ameritrade, Unilever, Verizon, Walgreens, Zoetis

EDUCATION

BA, Duke University
MBA, University of North Carolina Kenan-Flagler Business School

Julie Cottineau

Founder & CEO

BrandTwist

EXPERIENCE

Julie is a true innovator in the branding world, providing branding strategies, naming, taglines, messaging content and ground-breaking workshops – all with a creative twist. With vast global experience, Julie served as the VP of Brand for Richard Branson’s Virgin Group as well as the Executive Director of Consumer Branding for Interbrand, a leading global brand consultancy. 

KEY CLIENTS

Virgin Group, Virgin Hotels,  Verizon, Spotify, Hershey,  Roche, Zoetis,  Getty Images, Cuisinart, Fidelity Investments

EDUCATION

BA, University of Pennsylvania Annenberg School for Communication

Jeff Lapatine

Principal

Namingo

EXPERIENCE

Jeff is a branding pioneer whose career, specifically in naming, brand architecture, has shaped many best practices in the branding industry.  Conversant across all B2B and B2C businesses, Jeff offers an uncommon blend of strategy, lexicon and design-thinking that has resulted in the creation of myriad iconic global brands.

KEY CLIENTS

Novartis, Anthem Blue Cross & Blue Shield, Highmark, First USA, and Comcast XFINITY, Medtronic, Stryker, American Express, Hewlett Packard, IBM, Morgan Stanley

EDUCATION

BA, Queens College
JD, Brooklyn Law School

linda krauss

Principal

Precision Brand Insights

EXPERIENCE

Linda knows how to uncover the story behind the story.  A seasoned researcher and expert in qualitative and quantitative methods, Linda finds the salient business drivers that lead to differentiation.  With vast client-side and agency experience, Linda was Research Director at Forrest Labs for six years, as well as holding senior research positions at Landor, Core Brands and Publicis.

KEY CLIENTS

AstraZeneca, AT&T, Teva, Sanofi, P&G, National Association of REALTORS®, Regeneron, Verizon, Campbell’s Soup, Forest Labs, Merck, Zoetis

EDUCATION

BA, University of Pennsylvania Wharton School and Annenberg School for Communications