BRAND RESEARCH
Discovering the story behind the story
BRAND STRATEGY
Defining a piercingly relevant
brand story
ATTRIBUTE CURATION
Pinpointing attributes that are both true and important
NAMING & TRADEMARKING
Designing telegraphic names that are ownable and available
BRAND ARCHITECTURE
Creating a harmonized and efficient portfolio
LOGO & VISUAL IDENTITY DESIGN
Expressing the brand story through visually compelling designs
PACKAGING FORM & STRUCTURE GRAPHICS
Leveraging a vital touch point for breakthrough at “the shelf”
BRAND PLANNING
Connecting the brand with key stakeholders when and where they are
past client experience
Our consultants have decades of cumulative experience, building iconic brands while working for top-of-class clients and branding agencies.
