Jeff Lapatine

Principal

EXPERIENCE

Jeff is a branding pioneer whose career, specifically in naming, brand architecture, has shaped many best practices in the branding industry.  Conversant across all B2B and B2C businesses, Jeff offers an uncommon blend of strategy, lexicon and design-thinking that has resulted in the creation of myriad iconic global brands.

KEY CLIENTS

Novartis, Anthem Blue Cross & Blue Shield, Highmark, First USA, and Comcast XFINITY, Medtronic, Stryker, American Express, Hewlett Packard, IBM, Morgan Stanley

EDUCATION

BA, Queens College
JD, Brooklyn Law School