Linda Krauss

Principal

EXPERIENCE

Linda knows how to uncover the story behind the story.  A seasoned researcher and expert in qualitative and quantitative methods, Linda finds the salient business drivers that lead to differentiation.  With vast client-side and agency experience, Linda was Research Director at Forrest Labs for six years, as well as holding senior research positions at Landor, Core Brands and Publicis.

KEY CLIENTS

AstraZeneca, AT&T, Teva, Sanofi, P&G, National Association of REALTORS®, Regeneron, Verizon, Campbell’s Soup, Forest Labs, Merck, Zoetis

EDUCATION

BA, University of Pennsylvania Wharton School and Annenberg School for Communications