
Linda Krauss
Principal
EXPERIENCE
Linda knows how to uncover the story behind the story. A seasoned researcher and expert in qualitative and quantitative methods, Linda finds the salient business drivers that lead to differentiation. With vast client-side and agency experience, Linda was Research Director at Forrest Labs for six years, as well as holding senior research positions at Landor, Core Brands and Publicis.
KEY CLIENTS
AstraZeneca, AT&T, Teva, Sanofi, P&G, National Association of REALTORS®, Regeneron, Verizon, Campbell’s Soup, Forest Labs, Merck, Zoetis
EDUCATION
BA, University of Pennsylvania Wharton School and Annenberg School for Communications